If you’re a business owner, you’ll know how tough it can be to move your brand from “real life” to the digital world. Whether you’ve been running your own business for twenty years or you’re only just starting out but know little about digital marketing, we’ve put together some handy tips to help you make a splash and encourage more people to buy from you on the internet.
Look at the competition
The first thing that you should do when taking a business online is to look at the competition. As well as other local businesses, you’ll have to compete with businesses across the country – and in some niches, businesses around the world. Ecommerce giants Amazon and eBay have taken a significant market share from small business owners, so it’s essential you understand and react to the competition in order to remain competitive and viable. And that means offering a truly personal service, great customer response times and free shipping – no matter the cost.
Make your website pop
Your website is the shop front of your business, and if it doesn’t stand out from the crowd, then you will never find success. Take a step back and think about what you’re doing well, and what you could be doing to improve your chances of success. That might involve launching your own smartphone app, redesigning your website from scratch or closing up shop and selling your wares on third-party marketplaces like Amazon, Etsy and Shopify instead.
Nail social media
Social media is one of the best ways to grow your digital presence and interact with potential customers on a one-on-one basis, so it’s essential that you cover this as soon as possible. In the early days of running a business online, however, social media can feel like an afterthought, so we recommend outsourcing your social media to a company that offers affordable social media management, like 99social. That way, you’ll be able to stay focused on what matters.
Write awesome content
Content marketing is another key component of a successful digital marketing strategy, so use your knowledge and write high-quality content that will help you convert. There are a number of benefits to content marketing, not least helping you find more customers and show that you’re an authority figure within your niche. Don’t settle for second best – write the best content there is on the internet in your niche, and you’ll draw thousands of visitors back to your website for free.
Consider other methods
Other methods of marketing, like pay-per-click advertising on Google and Facebook, and search engine optimisation can be powerful, but it all depends on your niche and your budget. Shop around and find the best marketing solutions for your budget, and consider doing it as you go if you’re ready to learn and want to save some money. Whatever you choose to do, you’ll be able to find tutorials and free resources on the internet to aid in your learning and development.