When thinking about e-commerce options, we’ll give you some tips on how to choose a payment system for your online store and get paid faster. While building a virtual store, there are three different ways to receive the payment against products or services offered in your virtual store. Are they:
- Payment intermediaries
- Payment gateways
- Direct integration with the customer
- Payment Intermediaries
They are companies that “outsource” payment for the services and products offered by their e-commerce. In practice it works as follows:
- The customer accesses your store.
- Browse and choose for a particular product.
- Click the “buy” button (or “Checkout” in the cart), and then the payment intermediary kicks in.
- The client is directed to the broker’s site.
- Make a registration or, if you already have it, enter your login and password.
- Select the form of payment and end the purchase.
- This is a great choice for anyone who is starting small businesses.
The intermediary performs the anti-fraud analysis and assumes responsibility if there is a problem with the customer, such as a cloned or stolen card in which the customer claims not to have made the purchase.
In most payment intermediaries you will find a single control panel with all the information related to your account. It is also in the control panel that you can perform the transfer of the amounts received by the sales to your account; And the amount is available on your screen within 14 days after the sale, even if the sale has been in installments (each intermediary may vary with your own plans). That is, you will receive the money in advance.
Customers who are already accustomed to these intermediaries, and even already have accounts, may feel more secure when buying for them. In most cases no membership fee is charged.